Foraging at Manseena Orchards
- 7.2 Billion Dollars of Economic Impact1
- 37,000 Jobs2
- 135,000 men, women and children per month are fed fresh food from the Sacramento Food Bank and Family Services and its network of 224 food distribution partner agencies3
- 1,200 kids per week taught that vegetables are amazing by Food Literacy Center4
- UC Davis is first in the nation for agriculture and second globally for agricultural sciences5
- For every $1 spent on food, only $0.15 goes to a farmer, but there is a huge opportunity for another $0.45-$0.75 to be captured if we have more farm to fork businesses that aggregate, process, and distribute that food right here.6
- Sacramento Valley rice fields provide unparalleled wildlife habitat to nearly 230 wildlife species7
- USDA’s National Agricultural Statistics Service (NASS), Pacific Region-California. USDA California Agricultural Statistics. 2012. PDF. ↩︎
- State of California — Labor and Workforce Development Agency — Employment Development Department - California Agricultural Bulletin 2013-2014 ↩︎
- Sacramento Food Bank & Family Services 2017 Fact Sheet ↩︎
- Food Literacy Center - 2016 Annual Report ↩︎
- UC Davis - Academic Rankings ↩︎
- Moretti, Enrico. “Local Multipliers.” The American Economic Review, vol. 100, no. 2, 2010, pp. 373–377. JSTOR, JSTOR ↩︎
- Calrice - Wildlife ↩︎
We Are Farm to Fork
Waffles + Work
The Brand New Conference is a two-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New. The conference consists of eight sessions each day offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies, to in-house groups, to small firms. This will be the conference’s seventh year.Located at the Schermerhorn Symphony Center in the heart of steamy, downtown Nashville, we were greeted with coffee and pastries before heading into the show (and A/C). The conference is known for the hand-crafted design details, and this year's did not disappoint. The show's opening act reminded us we were in Music City, USA with a few high-energy tunes from local Slick Joe Fick on bass and sidekick Lain Christian on guitar. The intro from by Armin and Bryony included all the juicy details on developing the conference brand identity and how they made our name tags (they know their audience). The identity was inspired by the epic rhinestone suits worn by country singers. The elaborate floral and botanical patterns were woven through every part of the conference from the programs (complete with hand-applied rhinestones) to our name tags. Each tag was painstakingly screened, hand-scored and cut from vintage records. The stage decor was handmade and painted in their kitchen and they have video to prove it all. Its obvious they put their whole selves into what they do and are invested in the outcome for the conference goers. For all you design nerds out there, watch their entire intro here. Their branding process starts at 19:00. Don't miss their insane 'trust game' while they drill and cut the records at 26:25. It was two long days of inspiring talks from 16 speakers (from local freelancers to the Creative Director of Sesame Workshop) that we can't possibly detail here. There was so much to love from many of the speakers, but each of us wrote our favorite take away from one speaker.
RebeccaLuke Stockdale, Founder & Creative Director Sideshow Sign Co. As the daughter of a sign maker I can attest to the need for high quality signs (my dad worked design and fabrication of electric signs for 30 years from the Carpeteria man to Shell gas stations). I've been following Sideshow on Instagram for years–their signs are breathtaking and give modern sensibility to a classic (and sadly lost) artform. The various neighborhoods of the city, not just the honkey tonks on Broadway, are filled with unique and attractive exterior branding. Whether they're murals, neon, or electric lettering, Nashville is investing in preserving its creative heritage. Many of the most-instagrammed businesses you see in Nashville (Exhibits: A, B, C, D) are bedecked with one of Sideshow's original masterpieces. He's setting out to "make our streetscapes beautiful again" and is starting C.O.S.T. (Church of Sign-tology) to help designer professionals learn how to convert their brand work into effective signage. When building identities, he urges designers to include versioning for screen, paper and also signage. They should share the same DNA, but add necessary adjustments to fit the final application. For example in a neon sign, your complicated, hand-drawn mark isn't going to translate. You need a simplified version that will work as a mono-line. If you're lucky enough to have your logo be fabricated into a sign, it could easily be the largest and most expensive application your client will invest in. Make sure a fabricator isn't going to cut any corners for you! I found his Aussie no-bullshit commitment to craft and design so inspiring, especially in an industry that is quickly declining. Watch for future collaboration with Lost Type, they are working on a line of sign-ready fonts.
MeghanCharles Anderson, Founder and CCO CSA Design Nashville, oh how you inspired with your soulful food, music and embracing of the arts.
GradyBen Hulse and Greg Durrell, Partners HULSE & DURRELL
SarahMin Lew, Partner & Creative Director Base Design I was going to write about Manuel but I actually did not have any notes on him except “Rhinestones galore, I don’t care!” Ha!
AshleyBryce McCloud, Founder Isle of Printing One of my favorite speakers at BNCONF was Bryce McCloud, founder of Isle of Printing – a Nashville studio that “specialize in making the unusual happen and thrive on giving novelty a place at or above the mundane.” Whether it’s naming a neighborhood before developers do [Pietown: a little crusty on the outside, sweet in the middle] or creating a city-wide conversation through public art, Bryce and his team are making an impact in their community through art + design. We were lucky enough to get to see some of Isle of Printing's work in the wild while we were in Nashville. The Pinewood Social Can Wall consists of letterpressed cans that act like pixels in a grand, ever changing mural. I love how the art feels alive, interacts with the patrons of the bar, and acts as a social experiment. Hand painted signs, giant letterpress murals, laser cut and hand riveted menus, wall art, floor art, door art, + art signs = the most beautiful coffee shop and my favorite place we visited in Nashville, Barista Parlor. Talk about attention to detail! Barista Parlor is a perfect example of the marriage of art + design + commerce. Everything about the shop had intention, from the mural on the wall, to the hand-printed table markers, to the signage out front. One last thing – Bryce + his team wear matching jumpsuits and it’s pretty much amazing. We need to get jumpsuits. At the end of it all we were hosted at the Tin Roof around the corner on Music Row. We might have had a little too much fun, but got to meet all of the speakers and our fellow conference goers. We even found the only other two Sacramentans who we now consider friends. Thank you Nashville and UnderConsideration, you are seriously the best! The only thing that would have made it better would be having our entire team with us (huge thank yous to them for holding down the hive). Maybe next year in NYC?! Stay tuned for a post on the favorite spots we visited around town! [post_date] => 2016-10-22 21:41:50 [post_excerpt] => [post_parent] => 0 [post_status] => publish [post_title] => Nashville: Brand New Design & Branding Conference [post_type] => post [slug] => nashville-brand-new-design-branding-conference [__type:protected] => [_edit_last] => 1 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [_thumbnail_id] => 5960 [_wp_old_slug] => Array (  => nashville-brand-new-conference  => nashville-brandnew  => nashville-brand-new ) [ha_post_views_count] => 1375 [_yoast_wpseo_content_score] => 30 [short_header] => 0 [_short_header] => field_59023606f8c0c [_yoast_wpseo_primary_category] => [_yoast_wpseo_metadesc] => Last month we took some of the team on an inspirational trip to Nashville, Tennessee to attend the Brand New Design & Branding Conference [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_jd_tweet_this] => no [post_date_gmt] => 2016-10-22 21:41:50 [comment_status] => open [ping_status] => open [post_password] => [post_name] => nashville-brand-new-design-branding-conference [to_ping] => [pinged] => [post_modified] => 2016-10-22 21:41:50 [post_modified_gmt] => 2016-10-22 21:41:50 [post_content_filtered] => [guid] => http://workbyhoney.com/?p=5952 [menu_order] => 0 [post_mime_type] => [comment_count] => 0 [filter] => raw [status] => publish [image] => )
Nashville: Brand New Design & Branding Conference
The highly anticipated Tower Bridge Dinner had a whole new look this year! We worked with Farm-to-Fork to rebrand the event, design a new logo, custom aprons, printed collateral and more (we even had a blast collaborating with Andis on the commemorative wine bottle labels).
What a night. We’re not even sure where to begin. Oysters. Let’s start with oysters.
What makes a good oyster? Is it taste? Texture? Presentation? We think all of the above. But what makes a great oyster? When Senior Designer Ashley Rodseth attempts her first one (ever) and has to be pulled away shortly thereafter. They were that good - no acquired taste required. After throwing back several of the briny mollusks and a couple glasses of bubbly, we caught up with Chef Rick Moonen who gave us some laughs while signing his cookbook “Fish: Without A Doubt” for us (thanks, Rick!).
Next up: enter bridge. We’d love to tell you the breeze swept in at this point, but we’d be lying. Thinking only of food, we pressed onward. Lining the bridge were some of the most talented chefs in our nation, personally presenting small bites and shaking hands of guests. Boiled potatoes topped with caviar from Passmore Ranch, cubed bites of carbonated melon, thinly sliced beef tongue and a refreshing tomato soup were just a few of the appetizers that lined the bridge. While none of us managed to try every single one (it's harder than it sounds!), we have to think we were fairly close before being told to find our seats and prepare for our five-course, family style meal.
Executive Chef Allyson Harvie knocked it out of the park with course 1: chilled and smoked summertime green beans layered with charred tomatoes, pickled Corno di Toro peppers, fried onions, pickled shiitake mushrooms, basil and watercress plated with generous heaps of smoked burrata. Both the presentation and fresh-meets-smoky flavors were a hit amongst our table...and we’re seriously considering topping every meal with mounds of smoked burrata from here on out.
We were already blown away by the caviar appetizers from Passmore Ranch and thought there would be no topping the tiny delights. But then came the catfish; lightly smoked and served with German style potato style salad and horseradish caviar cream, we were stunned by the flavors in this dish.
Next up, Oyakodon (Oya-what?). Oyakodon: a traditional Japanese dish consisting of sautéed chicken and rice. Executive Chef Bill Ngo chose chicken from Riverdog Farm and combined it with Forsman Ranch rice, slow poached eggs, crispy skin and pickles making one spectacular dish. Rest assured we will forever be ordering “Oyakodon” anytime we see it on a menu.
Like the three before it, the fourth course was nothing short of incredible; Van Vleck Ranch steak with charred Jimmy Nardello peppers, cherry tomatoes, alliums and sour gherkins. Served rare, the flavor of the meat was unbelievable. Executive chefs and owners Michael Fagnoni and Molly Hawks of Hawks Restaurant could not have done a better job choosing flavors that lent way to the meat and we're not sure we'll ever be able to find a steak comparable to this beautifully marbled prime Wagyu again.
Last but certainly not least: the roasted braised Emigh Farms lamb. We love lamb around here, but we're sure we've never loved lamb this much. Paired with summer tomato jam, field legumes, merguez spice and candied garlic, this dish had us all sitting in awe-stricken silence with every bite. Chef Kelly McCown of The Kitchen left us stunned with this one.
After a few "I couldn't eat another bite" statements, we moseyed over to heaven (also known as the dessert area). In addition to coffee from Chocolate Fish, Old Soul and Insight, dessert tables stretched on for what felt like miles. We ate more than our fair share of floral macarons, melt-in-your-mouth mochi, decadent cakes, innovative snow cones and more. (Cue sugar-induced bliss.)
As magical as the evening was, few things bring us more joy than seeing our designs come to life and at the end of the night, we were able to see just that. The gold-foiled wine labels we designed specifically for the event were even more beautiful in person and we were overjoyed seeing them in our awesome swag bags!
A huge thank you to Visit Sacramento and Farm-to-Fork for putting on such an incredible event (and also to our amazing client Passmore Ranch for wow-ing us again with their unparalleled fish!)[caption id="attachment_5771" align="alignnone" width="1532"] The commemorative label we designed in collaboration with Andis wines.[/caption]
[caption id="attachment_5754" align="alignleft" width="1300"] Passmore Ranch hats, Tower Bridge aprons - we love seeing our designs come to life![/caption]
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