Timber\Post Object ( [ImageClass] => Timber\Image [PostClass] => Timber\Post [TermClass] => Timber\Term [object_type] => post [custom] => Array ( [ha_post_views_count] => 282 [_thumbnail_id] => 11838 [_wp_old_date] => 2018-10-10 [_edit_last] => 1 [_edit_lock] => 1568845410:1 [show_author] => 0 [_show_author] => field_5d07fee9f1439 [_yoast_wpseo_primary_category] => ) [___content:protected] => [_permalink:protected] => [_next:protected] => Array ( ) [_prev:protected] => Array ( ) [_css_class:protected] => [id] => 10063 [ID] => 10063 [post_author] => 2 [post_content] => A few weeks ago, a few members of our team went on a research trip to better understand the staggering complexities of an often invisible—yet ubiquitous—industry: coffee. It’s challenging to distill a trip like this: after a day of flying we found ourselves hitting the tarmac in Tapachula, a border-town in the state of Chiapas, Mexico at the edge of Guatemala; only to load up in the car the next day and set out for the rural Tapachula Highlands. We can’t begin to exude the smells, the touch of coffee trees, the humidity in the air, the roads we traveled, and the people that surrounded us, hosted us, educated us for one week. This is just the beginning of our travels with San Francisco Bay Coffee. And we can't wait to share some of the lens through Honey's eyes here.

Coffee: The Plant

Let’s get into it, coffee starts with a farm and a farm is full of plants (clearly) but what’s a coffee plant? There are two types of coffee trees: Arabica and Robusta. Arabica trees are far superior to Robusta, producing the best coffee in the world—if you’ve had an incredible cup of coffee, you were probably drinking Arabica. Like any plant, each of these species has a long list of varieties. Some produce higher-quality coffee, but are susceptible to disease and pests. Others have high yield, but result in low cupping scores and undesirable tastes. SFBC is doing work to find the center of that Venn-diagram: high-quality, disease-tolerant, high-yield trees that elevate the rural farmer on the basis of quality. Disease-tolerance reduces pesticides and loss of yield, high-quality ensures market viability, and high-yield means the farmer is guaranteed a stable living. On day three, we took a tour of the variety garden at Finca la San Nicolas where SFBC is trialing all of these varieties and got a crash course in Arabica varieties that have been successful all over the globe: Pacamara, Catuai, Bourbon 300, the list goes on. IMG_5623IMG_5613IMG_5638 (1)

Coffee: The Process

A cup of coffee has gone through 8 steps (roughly, excluding transport): growing, picking, milling, drying, aging, roasting, grinding, and brewing, ¡ahí está! a cup of coffee! The first five steps (the bulk of the work) happen at the farm. In all, we toured three different farms that SFBC owns, each one with their own breathtaking qualities and rich history. The first farm we visited was La Patria, where we toured the newly built wet mills and learned about the process of separating bean from cherry (milling). SFBC is introducing new innovations at this step, embracing the process of fermentation and experimenting with the yeast they use to remove the mucilage from the bean. They went on to explain changes they’ve introduced in the drying process, designing new dryers to use less energy and are more careful with the bean. Previously a 150lb bag of green coffee took an acre of trees in wood to dry—these new dryers use natural gas and a fraction of the energy. IMG_5701IMG_5451IMG_5461IMG_5485IMG_5480

Coffee: The People

Throughout the trip, we learned about the inspiring social programs that SFBC establishes not only on their own farms, but throughout the area. We toured the new schools, dormitories, and kitchens while comparing them to the standard facilities. The juxtaposition is eye-opening. We got to visit their first private high school, where we met the students and took them on in a soccer match—Honey lost. Ha! We ended the trip at Finca Hamburgo, a farm established in the late 1800’s that houses a little 9-room hotel in the highlands. They say it’s “a media cuadra del Cielo”—or, in English—“half a block from heaven,” and once you’re there you see why: within an hour we went from a 360º vista to being surrounded by clouds. That evening, engulfed in clouds and a lightning storm, we let everything we had heard and saw set-in. An epic ending to an unforgettable trip. In the morning we spent a few hours chatting with the Edelmann family (who own the farm) over coffee and chilaquiles about the current state of the industry and their excitement for the future. IMG_5539IMG_5549IMG_5769IMG_8290 We know exactly where to go with this brand and there was something surreal that happened at Finca Hamburgo for our team. We are so thankful for this trip. We learned more than we could've imagined and met some truly incredible people. This kind of work confirms what we love to do - tell people's stories. IMG_8293IMG_5829IMG_5694IMG_5682IMG_5420IMG_5685IMG_8295IMG_5657 [post_date] => 2018-10-11 16:08:42 [post_excerpt] => [post_parent] => 0 [post_status] => publish [post_title] => Honey Goes To Mexico [post_type] => post [slug] => honey-goes-to-mexico [__type:protected] => [ha_post_views_count] => 282 [_thumbnail_id] => 11838 [_wp_old_date] => 2018-10-10 [_edit_last] => 1 [_edit_lock] => 1568845410:1 [show_author] => 0 [_show_author] => field_5d07fee9f1439 [_yoast_wpseo_primary_category] => [post_date_gmt] => 2018-10-11 23:08:42 [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => honey-goes-to-mexico [to_ping] => [pinged] => [post_modified] => 2019-09-18 15:23:44 [post_modified_gmt] => 2019-09-18 22:23:44 [post_content_filtered] => [guid] => [menu_order] => 0 [post_mime_type] => [comment_count] => 0 [filter] => raw [status] => publish [image] => )

Honey Goes To Mexico

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Every year, we close the office for a couple days and trek up to the mountains to recenter and realign our agency’s goals for the next year. With the addition of a few amazing team members it is a way to get to know everyone a little better – for example, we found out that Angela spends her summers in Rome, Willie won a gold medal in rugby at the Maccabiah Games in Israel, Lynn has a background in fashion design, and Dawn is an NCAA sharpshooter.

Since we’re such a small team, it’s important to recognize that our agency’s growth depends on our individual team’s growth. That’s why we determined our individual strengths and discussed how as a team we can lean on each other. We strive to constantly push each other to make better work or look at things from a different perspective.

We worked with the talented Amanda Gulino from
A Better Monday to develop an itinerary of exercises that would help us connect as a team and build towards our goals. This included diving deep into Honey's vision, mission, values, and much more. Of course, we ended the first day by the lake at sunset presenting our vision boards to each other, which was a highlight of the trip. We shared what drives us, where our hearts lie, and our personal goals. So, it's simple, our why is to empower passion. Empower passion in our clients, in each other, and in our community. Our overall goal of this retreat was to lay a solid foundation as we evolve into our 10th year as a company — we have something very, very exciting in the works. We are bursting at the seams to share it with you this year.

Thank you to our awesome team for showing up fully and doing the work, and to Josh for keeping us fed on ridiculously delicious food. Cheers to the future and making some incredible work for incredible people!

  [post_date] => 2018-09-19 13:23:16 [post_excerpt] => [post_parent] => 0 [post_status] => publish [post_title] => Honey Retreat 2018 [post_type] => post [slug] => honey-retreat-2018 [__type:protected] => [_edit_last] => 4 [_yoast_wpseo_content_score] => 60 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [short_header] => 0 [_short_header] => field_59023606f8c0c [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [video_header] => 0 [_video_header] => field_5ab01b7a3e543 [_yoast_wpseo_primary_category] => 1 [_thumbnail_id] => 9999 [ha_post_views_count] => 378 [post_date_gmt] => 2018-09-19 20:23:16 [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => honey-retreat-2018 [to_ping] => [pinged] => [post_modified] => 2018-09-19 13:23:16 [post_modified_gmt] => 2018-09-19 20:23:16 [post_content_filtered] => [guid] => [menu_order] => 0 [post_mime_type] => [comment_count] => 0 [filter] => raw [status] => publish [image] => )

Honey Retreat 2018

Timber\Post Object ( [ImageClass] => Timber\Image [PostClass] => Timber\Post [TermClass] => Timber\Term [object_type] => post [custom] => Array ( [_edit_last] => 4 [_yoast_wpseo_content_score] => 30 [ha_post_views_count] => 542 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [short_header] => 0 [_short_header] => field_59023606f8c0c [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_yoast_wpseo_primary_category] => 114 [_thumbnail_id] => 8197 ) [___content:protected] => [_permalink:protected] => [_next:protected] => Array ( ) [_prev:protected] => Array ( ) [_css_class:protected] => [id] => 8189 [ID] => 8189 [post_author] => 3 [post_content] => What it means when we Forage. It is hard to fully understand our deep discovery process, the Hex Method. It's our North Star, it guides and informs our marketing and creative and it helps us form incredible relationships and partnerships with our clients. We could never know the entire complexity of what our clients do, but we can certainly appreciate it. We have true and honest passion for their craft, and we we want to help our clients share that with the world. A few weeks ago we went with our new clients and now friends, Sureena and Manpreet Bains, to their breathtaking prune orchards. We learned firsthand about their history, nostalgia, the harvesting with friends and family, and the process of drying prunes. It was incredible to see the process the fruit goes through to become a freshly dried prune. Enjoy these photos and get ready for our brand launch in a few months!   [post_date] => 2017-10-19 15:00:54 [post_excerpt] => [post_parent] => 0 [post_status] => publish [post_title] => Foraging at Manseena Orchards [post_type] => post [slug] => foraging-manseena-orchards [__type:protected] => [_edit_last] => 4 [_yoast_wpseo_content_score] => 30 [ha_post_views_count] => 542 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [short_header] => 0 [_short_header] => field_59023606f8c0c [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_yoast_wpseo_primary_category] => 114 [_thumbnail_id] => 8197 [post_date_gmt] => 2017-10-19 22:00:54 [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => foraging-manseena-orchards [to_ping] => [pinged] => [post_modified] => 2017-10-19 15:00:54 [post_modified_gmt] => 2017-10-19 22:00:54 [post_content_filtered] => [guid] => [menu_order] => 0 [post_mime_type] => [comment_count] => 0 [filter] => raw [status] => publish [image] => )

Foraging at Manseena Orchards

Timber\Post Object ( [ImageClass] => Timber\Image [PostClass] => Timber\Post [TermClass] => Timber\Term [object_type] => post [custom] => Array ( [_edit_last] => 1 [_yoast_wpseo_content_score] => 30 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [short_header] => 0 [_short_header] => field_59023606f8c0c [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_yoast_wpseo_primary_category] => 114 [ha_post_views_count] => 677 [_thumbnail_id] => 8055 [_yoast_wpseo_metadesc] => Honey Agency is approaching its 10th year (this 9th has proven to be hugely transformative). It's the perfect time to pause, refocus, and strategize on bettering our clients and ourselves. ) [___content:protected] => [_permalink:protected] => [_next:protected] => Array ( ) [_prev:protected] => Array ( ) [_css_class:protected] => [id] => 7880 [ID] => 7880 [post_author] => 3 [post_content] => Honey Agency is quickly approaching its 10th year (this ninth has proven to be hugely transformative). I felt it was the perfect time to pause, refocus, and strategize on bettering our clients and ourselves. Where better than to take the team to my most special of places, a place that has been in my family for almost 60 years, an adorable little cabin in the woods of Pinecrest, California. It is my safe place, and one I very rarely share, and I couldn’t have asked for a better 48 hours with a team that inspires me daily and who I call friends. We shared personal vision boards to keep each of us accountable to our dreams, shared 10 things none of us knew about each other, got caught in a Sierra Nevada rainstorm (amazing!), had every meal meticulously and deliciously prepared by Josh (he's an underground gastronomist), and most importantly we planned our strategy for the next few years. We focused on our values, our strengths, and the clients who trust us most. I leave you with this, Honey Agency empowers passion in our clients, in their crafts, in our community, and in each other.
Grady Josh and Meghan Walking down the street Grady Josh and Meghan at the shoreMeghan Phillips at the shore of Pinecrest Lake View from the shore at Pinecrest Lake Ashley Rodseth, Josh Reeder-Esparza, and Meghan Phillips walking near the shore Josh Reeder-Esparza on the trail A signpost along the trailA pinecone and some moss pictured in someone's hand Meghan Phillips' family cabin with Grady Fike's tent pitched out front Some shelled beans, baby carrots and garlic being prepared by Josh Reeder-Esparza for breakfast Some shelled beans, baby carrots and garlic being cooked over the stove by Josh Reeder-Esparza for breakfast A picture a Cribbage game Josh Reeder-Esparza in the kitchenField Notes for our meetingMeghan Phillips working with the teamSamantha Wallace, Maggie Giordanengo, and Grady Fike pictured during a meetingAshley Rodseth, Samantha Wallace, Maggie Giordanengo, and Grady Fike pictured during a meetingFreshly-pressed tortillas for tacosTaco LineJosh Reeder-Esparza at the shoreJosh Reeder-Esparza, Ashley Rodseth, and Meghan Phillips at the shoreThe shore at Pinecrest LakeGrady Fike presenting to the teamVision boards in the sand at the shorePhoto of the Honey Agency teamJosh Reeder-Esparza cooking potatoes over the fire Josh Reeder-Esparza cutting brisket Potatoes and breakfast hashAshley Rodseth hikingField Notes at the shoreMarkings for the helipad at the damMeghan Phillips at the shoreThe team crossing a bridgeThe team at the swimming holePinecrest Lake
[post_date] => 2017-09-27 12:00:17 [post_excerpt] => [post_parent] => 0 [post_status] => publish [post_title] => Pinecrest Retreat [post_type] => post [slug] => pinecrest-retreat [__type:protected] => [_edit_last] => 1 [_yoast_wpseo_content_score] => 30 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [short_header] => 0 [_short_header] => field_59023606f8c0c [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_yoast_wpseo_primary_category] => 114 [ha_post_views_count] => 677 [_thumbnail_id] => 8055 [_yoast_wpseo_metadesc] => Honey Agency is approaching its 10th year (this 9th has proven to be hugely transformative). It's the perfect time to pause, refocus, and strategize on bettering our clients and ourselves. [post_date_gmt] => 2017-09-27 19:00:17 [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => pinecrest-retreat [to_ping] => [pinged] => [post_modified] => 2017-09-27 12:00:17 [post_modified_gmt] => 2017-09-27 19:00:17 [post_content_filtered] => [guid] => [menu_order] => 0 [post_mime_type] => [comment_count] => 0 [filter] => raw [status] => publish [image] => )

Pinecrest Retreat

Timber\Post Object ( [ImageClass] => Timber\Image [PostClass] => Timber\Post [TermClass] => Timber\Term [object_type] => post [custom] => Array ( [_edit_last] => 1 [_yoast_wpseo_content_score] => 30 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [short_header] => 0 [_short_header] => field_59023606f8c0c [_yoast_wpseo_primary_category] => 1 [ha_post_views_count] => 1076 [_thumbnail_id] => 7304 [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_jd_tweet_this] => no ) [___content:protected] => [_permalink:protected] => [_next:protected] => Array ( ) [_prev:protected] => Array ( ) [_css_class:protected] => [id] => 7300 [ID] => 7300 [post_author] => 2 [post_content] => There really isn't anything better than driving on Hwy 29 through Napa and entering Yountville (what we call Up Valley in wine country). With Domain Chandon on the left and the quaint town of iconic food and wine on the right, it truly might be heaven. On a recent trip, we knew we needed to make a pit stop, not for Bouchon's nutter butter cookies, but to see a new magical mural gracing the entrance of Yountville. LC Studio Tutto is an art and design team composed of Sofia Lacin and Hennessy Christophel. The duo works collaboratively to create large-scale public art—you might have seen their "Bright Underbelly" shining over Sacramento's downtown farmer's market– infusing spaces with life and identity to encourage a connection between people and their environments. We wanted to know more about the process, here is Meghan's interview with Sofia and Hennessy:
What was the process that brought you to Yountville? We were awarded the Yountville Mural Underpass Project through a national call for artists. We contracted with the Town of Yountville and Caltrans. For this project, we presented three mockups and asked the town to vote for their favorite design - they chose Memory of a Tree. This is a big job, how long have you been working on it and painting it We applied for the project in October of 2015, went through months of design conceptualization and community engagement, and we just completed the month for fabrication (April 20 - May 20). What was your inspiration for Memory of a Tree? We wanted to create a design that was inspired by the Valley Oak, a native species that blanketed the Napa Valley before vineyards were cultivated. Hennessy’s father used to work in the fields of Yountville with his dad, and admired the beauty of the same oaks that we appreciated on our stay in Yountville this past month. An oak’s life can span generations and tie us to the past. In this time, many things are disposable and fleeting. In contrast, I love how enduring the oak is - we are inspired by this symbol of strength through the passing of time. Rich blues and red earth tones of the painting capture the golden light and contrasting soft shadows of the Napa Valley. The tunnel structure provides refuge from the overhead sun, so we wanted the design to integrate cool, layered tones. Tell us some of your favorite moments of being outside and painting this gorgeous piece. Painting in the bright golden 'light' lines over the deep blue hues, Glazing red-iron oxide over the wild flower fields in the painting. Ice-cream delivery at 10am from one of our 'grandpas' over at the Veterans Home down the street. Experiencing a sea of bikes zooming through the tunnel all shouting encouraging remarks, flooding over us like a positive wave. Watching the cliff swallows gracefully dive in and out of their little adobe-like nests under the 29. Engaging in fulfilling daily conversations about art, music, travel, with the residents of Yountville. I had a particularly wonderful talk with an art restorer passing through on his bike from Napa, about restoring the Sistine Chapel. He was an art restorer for years in Italy.          Photos by Stephanie Russo [post_date] => 2017-05-24 20:00:14 [post_excerpt] => [post_parent] => 0 [post_status] => publish [post_title] => Memory of a Tree - The Yountville Mural [post_type] => post [slug] => yountville-mural [__type:protected] => [_edit_last] => 1 [_yoast_wpseo_content_score] => 30 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [short_header] => 0 [_short_header] => field_59023606f8c0c [_yoast_wpseo_primary_category] => 1 [ha_post_views_count] => 1076 [_thumbnail_id] => 7304 [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_jd_tweet_this] => no [post_date_gmt] => 2017-05-24 20:00:14 [comment_status] => open [ping_status] => open [post_password] => [post_name] => yountville-mural [to_ping] => [pinged] => [post_modified] => 2017-05-24 20:00:14 [post_modified_gmt] => 2017-05-24 20:00:14 [post_content_filtered] => [guid] => [menu_order] => 0 [post_mime_type] => [comment_count] => 0 [filter] => raw [status] => publish [image] => )

Memory of a Tree – The Yountville Mural

Timber\Post Object ( [ImageClass] => Timber\Image [PostClass] => Timber\Post [TermClass] => Timber\Term [object_type] => post [custom] => Array ( [_edit_last] => 1 [_yoast_wpseo_content_score] => 30 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [short_header] => 0 [_short_header] => field_59023606f8c0c [_yoast_wpseo_primary_category] => 419 [ha_post_views_count] => 1114 [_thumbnail_id] => 7237 [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_jd_tweet_this] => no ) [___content:protected] => [_permalink:protected] => [_next:protected] => Array ( ) [_prev:protected] => Array ( ) [_css_class:protected] => [id] => 7164 [ID] => 7164 [post_author] => 4 [post_content] => Secrets. Apparently Maggie, our beloved account manager is full of them. Last Friday everyone from the office trekked it down to her parent's ranch in Rio Vista where we were welcomed into her home like family. It was here that we learned some of the secrets: that the most delicious strawberries in the world come from a fruit stand down their road, that her dad Richard prepares the most decadent lamb roast, that Josh does a killer Kanye impression, that a young Maggie was voted the biggest flirt in high school, and most importantly that the Hamilton ranch is perhaps one of the most magical places on earth (f*ck Disneyland). Like Don Quixote on his epic adventure, we toured parts of the 7,300 acre Hamilton ranch in total disbelief. We sat in awe below enormous windmills (of which there were seemingly thousands), explored an old hay barn teeming with wild owls, travelled wind-swept rolling hills, and hand-fed some of the many lambs, sheep, and cows frolicking or grazing throughout the property. And then there was dinner. It was everything you could dream a meal to be, with lamb roast served with herb sauce, fresh rolls, pasta salads, skewered caprese, roasted asparagus with brussels sprouts, pickled onions, and roasted potatoes, all to be followed by lemon poppyseed cake and chocolate chip cookies. Food turned into conversation, and conversation into even more secrets, the kind we can't share. After the sun set, the starry night over the farm turned into the kind we hope to never forget.   [post_date] => 2017-05-18 01:10:16 [post_excerpt] => [post_parent] => 0 [post_status] => publish [post_title] => Home on the Range [post_type] => post [slug] => home-on-the-range [__type:protected] => [_edit_last] => 1 [_yoast_wpseo_content_score] => 30 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [short_header] => 0 [_short_header] => field_59023606f8c0c [_yoast_wpseo_primary_category] => 419 [ha_post_views_count] => 1114 [_thumbnail_id] => 7237 [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_jd_tweet_this] => no [post_date_gmt] => 2017-05-18 01:10:16 [comment_status] => open [ping_status] => open [post_password] => [post_name] => home-on-the-range [to_ping] => [pinged] => [post_modified] => 2017-05-18 01:10:16 [post_modified_gmt] => 2017-05-18 01:10:16 [post_content_filtered] => [guid] => [menu_order] => 0 [post_mime_type] => [comment_count] => 0 [filter] => raw [status] => publish [image] => )

Home on the Range

Timber\Post Object ( [ImageClass] => Timber\Image [PostClass] => Timber\Post [TermClass] => Timber\Term [object_type] => post [custom] => Array ( [_yoast_wpseo_is_cornerstone] => [_yoast_wpseo_content_score] => 30 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [short_header] => 0 [_short_header] => field_59023606f8c0c [_yoast_wpseo_primary_category] => 100 [ha_post_views_count] => 1066 [_thumbnail_id] => 7140 [_wp_old_slug] => late-lunching-cantina-alley [_yoast_wpseo_metadesc] => Tucked away in the alley off 24th and J streets, sits Sacramento's new Cantina Alley stocked with a selection of mezcals, tequilas, and Mexican Craft Beers. ) [___content:protected] => [_permalink:protected] => [_next:protected] => Array ( ) [_prev:protected] => Array ( ) [_css_class:protected] => [id] => 7113 [ID] => 7113 [post_author] => 4 [post_content] => The alley-way entrance to Cantina Alley Unassumingly tucked away in the alley off 24th and J streets, sits Sacramento's new Cantina Alley. Every bit as charming as it sounds, it whisks you into the very heart of Mexico. The bar is stocked with a huge selection of mezcals, tequilas, and even craft beers imported from Mexico (the only bar with craft Mexican beers in Northern California). The gracious bartenders were exciting to talk with, as they chatted about the food and drinks on and off the menu. The michelada, with its pork rind garnish was both gorgeous and tasty. The mezcalita, delicious. The margarita, also delicious (and hey, some of us are margarita connoisseurs). The stand-out food was the veggie taco with sweet potato (don't even get me started on how many we devoured), but the elote was what sealed the deal, one bite and you'll be craving this grilled corn all summer. A short walk over from our office, we are already anticipating our next visit.   A table at Cantina Alley Mescalita & Spicy Margarita on the bar A table at Cantina Alley The bar at Cantina Alley Sign for Paletas A few craft beers from Mexico Tacos at Cantina Alley Cantina Alley's sign Hand-written sign A few mezcal bottles Mezcalita & a Spicy Margarita [post_date] => 2017-05-10 22:28:37 [post_excerpt] => [post_parent] => 0 [post_status] => publish [post_title] => Late Lunching at Cantina Alley [post_type] => post [slug] => late-lunching-cantina-alley-in-sacramento [__type:protected] => [_yoast_wpseo_is_cornerstone] => [_yoast_wpseo_content_score] => 30 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [short_header] => 0 [_short_header] => field_59023606f8c0c [_yoast_wpseo_primary_category] => 100 [ha_post_views_count] => 1066 [_thumbnail_id] => 7140 [_wp_old_slug] => late-lunching-cantina-alley [_yoast_wpseo_metadesc] => Tucked away in the alley off 24th and J streets, sits Sacramento's new Cantina Alley stocked with a selection of mezcals, tequilas, and Mexican Craft Beers. [post_date_gmt] => 2017-05-10 22:28:37 [comment_status] => open [ping_status] => open [post_password] => [post_name] => late-lunching-cantina-alley-in-sacramento [to_ping] => [pinged] => [post_modified] => 2017-05-10 22:28:37 [post_modified_gmt] => 2017-05-10 22:28:37 [post_content_filtered] => [guid] => [menu_order] => 0 [post_mime_type] => [comment_count] => 0 [filter] => raw [status] => publish [image] => )

Late Lunching at Cantina Alley

Timber\Post Object ( [ImageClass] => Timber\Image [PostClass] => Timber\Post [TermClass] => Timber\Term [object_type] => post [custom] => Array ( [_edit_last] => 1 [_thumbnail_id] => 5991 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [ha_post_views_count] => 843 [_yoast_wpseo_content_score] => 60 [short_header] => 0 [_short_header] => field_59023606f8c0c [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_jd_tweet_this] => no [_yoast_wpseo_primary_category] => ) [___content:protected] => [_permalink:protected] => [_next:protected] => Array ( ) [_prev:protected] => Array ( ) [_css_class:protected] => [id] => 5990 [ID] => 5990 [post_author] => 2 [post_content] => We did a full Nashville Part 1 post about our experience at the inspiring Brand New conference a few weeks ago. Now, we want to tell you about how and where we fell in love with this city. A couple of us arrived early and spent one night at the beautiful 404 Hotel (brand designed by Peck & Co. who spoke at the conference!). Located in 'The Gulch,' the center of a ton of high-rise development activity, it was interesting to see how new districts are integrating with historic neighborhoods. The next day we strolled through 12South and did a little retail therapy in the boutiques and restaurants there.

12South highlights:

The Filling Station: Cutest little spot for craft brews to go. Located in an actual old filling station you can shop their selection of bottles/cans, fill up a growler, or enjoy a pint and chat with the locals. Not sure if this is even legal in California but it would be amazing if someone would go ahead and open this concept here. Imogen + Willie: Located in another repurposed old service station, this place is an absolute gem. Paper sewing patterns turned art installation hang from the ceiling and the friendly staff gently guide you through your denim fitting. Flipside:  A modern take on a 50's diner this place is adorable and serves the world's largest cocktails. Photo opp: Don't forget to get a shot in front of the famous "I believe in Nashville" mural _dsc6882_dsc6888_dsc6897_dsc6925_dsc6932_dsc6950 _dsc6952_dsc6958_dsc6960_dsc6961_dsc6981_dsc6923-edit_dsc6984_dsc6987_dsc6994_dsc6999 For the remainder of our stay we rented a gorgeous Airbnb  in East Nashville. In a sweet, quiet neighborhood, with friendly neighbors it was the perfect home base. We might have had a mild obsession with Barista Parlor and squeezed in a couple visits in our short time there.

Other Highlights:

Rolf & Daughters: It pops up in every Nashville travel blog and it did not disappoint. Everything is prepared fresh and nothing is fussy–seriously one of the best meals I've ever had. Barista Parlor: We only visited the East Nashville location (there are several), but this place is a must. Every tiny detail is considered from the gorgeous interiors and the wood menu frames, to the signage and dynamic branding system. Just go! Hatch Show Print: A letterpress print shop in operation since 1879, you can just feel the rich history of the presses when you see them cranking away. They've evolved over time but still maintain 19th century traditions and practices from the heart of the Country Music Hall of Fame. Broadway: You can't go to Nashville without strolling down the "Honkytonk Highway" downtown on Lower Broadway. Music pours out of every doorway and the party (literally) spills out onto the streets. Pinewood Social: Another beautiful environment, they describe it best themselves: "Pinewood is a space that is based on the idea of creating a social gathering place that can accommodate your needs morning, noon and night." The on-premise, well-designed bowling alley features an interactive art installation from the folks at Isle of Printing. _dsc7031_dsc7004_dsc7016 _dsc7028-edit_dsc7198_dsc7053 img_3119_dsc7203_dsc7209 _dsc7226_dsc7238_dsc7256 _dsc7267_dsc7179_dsc7279_dsc7285_dsc7280_dsc7302 _dsc7309_dsc7437_dsc7479 Nashville, we definitely didn't have enough time to get to know each other. Until we meet again! [post_date] => 2016-11-28 19:27:22 [post_excerpt] => [post_parent] => 0 [post_status] => publish [post_title] => Nashville Part 2: Out and About [post_type] => post [slug] => nashville-part-2-out-and-about [__type:protected] => [_edit_last] => 1 [_thumbnail_id] => 5991 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [ha_post_views_count] => 843 [_yoast_wpseo_content_score] => 60 [short_header] => 0 [_short_header] => field_59023606f8c0c [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_jd_tweet_this] => no [_yoast_wpseo_primary_category] => [post_date_gmt] => 2016-11-28 19:27:22 [comment_status] => open [ping_status] => open [post_password] => [post_name] => nashville-part-2-out-and-about [to_ping] => [pinged] => [post_modified] => 2016-11-28 19:27:22 [post_modified_gmt] => 2016-11-28 19:27:22 [post_content_filtered] => [guid] => [menu_order] => 0 [post_mime_type] => [comment_count] => 0 [filter] => raw [status] => publish [image] => )

Nashville Part 2: Out and About

Timber\Post Object ( [ImageClass] => Timber\Image [PostClass] => Timber\Post [TermClass] => Timber\Term [object_type] => post [custom] => Array ( [_edit_last] => 1 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [_thumbnail_id] => 5960 [_wp_old_slug] => Array ( [0] => nashville-brand-new-conference [1] => nashville-brandnew [2] => nashville-brand-new ) [ha_post_views_count] => 1375 [_yoast_wpseo_content_score] => 30 [short_header] => 0 [_short_header] => field_59023606f8c0c [_yoast_wpseo_primary_category] => [_yoast_wpseo_metadesc] => Last month we took some of the team on an inspirational trip to Nashville, Tennessee to attend the Brand New Design & Branding Conference [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_jd_tweet_this] => no ) [___content:protected] => [_permalink:protected] => [_next:protected] => Array ( ) [_prev:protected] => Array ( ) [_css_class:protected] => [id] => 5952 [ID] => 5952 [post_author] => 2 [post_content] => Last month we took some of the team on an inspirational trip to Nashville, Tennessee. After years of hard work we decided it was time to lift up our heads and get some fresh perspectives from fellow creatives. When we heard Brand New was hosting their 7th annual conference in a city I've been dying to visit, it was a done deal. Can I just say that we loooooovvvved so much about this city that we're going to have to write a whole other post about it. The conference itself was flawless down to the last detail, but what else would we expect from the husband-wife design team Bryony Gomez-Palacio and Armin Vit co-founders of UnderConsideration?
The Brand New Conference is a two-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New. The conference consists of eight sessions each day offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies, to in-house groups, to small firms. This will be the conference’s seventh year.
_dsc7071-copy_dsc7105 Located at the Schermerhorn Symphony Center in the heart of steamy, downtown Nashville, we were greeted with coffee and pastries before heading into the show (and A/C). The conference is known for the hand-crafted design details, and this year's did not disappoint. The show's opening act reminded us we were in Music City, USA with a few high-energy tunes from local Slick Joe Fick on bass and sidekick Lain Christian on guitar. _dsc7162_dsc7153 The intro from by Armin and Bryony included all the juicy details on developing the conference brand identity and how they made our name tags (they know their audience). The identity was inspired by the epic rhinestone suits worn by country singers. The elaborate floral and botanical patterns were woven through every part of the conference from the programs (complete with hand-applied rhinestones) to our name tags.  Each tag was painstakingly screened, hand-scored and cut from vintage records. The stage decor was handmade and painted in their kitchen and they have video to prove it all. Its obvious  they put their whole selves into what they do and are invested in the outcome for the conference goers. For all you design nerds out there, watch their entire intro here. Their branding process starts at 19:00. Don't miss their insane 'trust game' while they drill and cut the records at 26:25. _dsc7074_dsc7083bnconf_swag_dsc7084_dsc7086_dsc7097_dsc7130_dsc7136 It was two long days of inspiring talks from 16 speakers (from local freelancers to the Creative Director of Sesame Workshop) that we can't possibly detail here. There was so much to love from many of the speakers,  but each of us wrote our favorite take away from one speaker.

Luke Stockdale, Founder & Creative Director Sideshow Sign Co. As the daughter of a sign maker I can attest to the need for high quality signs (my dad worked design and fabrication of electric signs for 30 years from the Carpeteria man to Shell gas stations).  I've been following Sideshow on Instagram for years–their signs are breathtaking and give modern sensibility to a classic (and sadly lost) artform. The various neighborhoods of the city, not just the honkey tonks on Broadway, are filled with unique and attractive exterior branding. Whether they're murals, neon, or electric lettering, Nashville is investing in preserving its creative heritage. Many of the most-instagrammed businesses you see in Nashville (Exhibits: A, B, C, D) are bedecked with one of Sideshow's original masterpieces. He's setting out to "make our streetscapes beautiful again" and is starting C.O.S.T. (Church of Sign-tology) to help designer professionals learn how to convert their brand work into effective signage. When building identities, he urges designers to include versioning for screen, paper and also signage. They should share the same DNA, but add necessary adjustments to fit the final application. For example in a neon sign, your complicated, hand-drawn mark isn't going to translate. You need a simplified version that will work as a mono-line. If you're lucky enough to have your logo be fabricated into a sign, it could easily be the largest and most expensive application your client will invest in. Make sure a fabricator isn't going to cut any corners for you! I found his Aussie no-bullshit commitment to craft and design so inspiring, especially in an industry that is quickly declining. Watch for future collaboration with Lost Type, they are working on a line of sign-ready fonts.

Charles Anderson, Founder and CCO  CSA Design Nashville, oh how you inspired with your soulful food, music and embracing of the arts.
As I scoured through 15 pages of notes from the BN Conference, I realized that each page and each speaker provided me with at least one aha takeaway. Takeaways that I believe are currently transforming Honey Agency. One of my favorite speakers was Charles Anderson from CSA Design. I felt like his entire talk he was sitting with me at a dining room table and mentoring me. He reminded me that we must LOVE the products or services our clients provide, if we don’t it’s not going to be a fruitful relationship. He also shared how the best clients are not found, but made. There must be trust and a beautiful long dance (my words).  

Ben Hulse and Greg DurrellPartners HULSE & DURRELL 
Although there were many amazing speakers that deeply resonated with me, it was Ben and Greg that most impressed me. The two were tasked with creating brand standards for all past Olympic Games. It was a monumental undertaking with more than a century of games to assess. It must have been amazing and deeply humbling to dig through the Olympic Committee's vast collection of memorabilia and merchandise. They worked with collectors and enthusiasts to gather multiple copies of every item so that they could thoughtfully compare every detail from color (many had changed with age), to authenticity (with some items being poorly recreated in later years).
Why I was so impressed was their commitment to integrity. They could have half-assed it. They could have picked a color that was close (but not exact), or used someone else's rendering of the logo (they went back and vectorized every one themselves). They could have taken a shorter path probably for the same amount of money, but they didn't. It may have been for the client, or to pacify their own OCD tendencies, but maybe it was for the pureness of graphic design. That's what I want to believe. Their diligent process pays tribute to the works of so many past Olympic Games designers, and I can respect that. Read more about the project here.

Min Lew, Partner & Creative Director Base Design I was going to write about Manuel but I actually did not have any notes on him except “Rhinestones galore, I don’t care!” Ha!
I found myself really connecting to much of what Min Lew shared in her talk. Min, creative director at Base Design shared a lot of helpful tips + tricks in her years of experience. She spoke about how we shouldn’t let our job descriptions hold us back - which for me has been an ongoing challenge. Personally, I have always been on the marketing and project management side of the process, but have strong feelings about design and creative. I’m still learning to find that confidence and know that there is a space for my perspective. She called it The Inclusion Method and it really resonated with me. Everyone should feel like they can be involved and feel confident that their point of view is important.
She also shared her approach to meetings which I totally loved and I am inspired to adopt a variation of this. She kicks off her meetings by asking her attendees to answer or think about the following questions:
1. What is my energy today?
2. What are my expectations for this meeting?
3. What will I contribute to this meeting?
Its her belief that meetings should be 20% talking and 80% listening to your client and their needs. And the objective of the kick off meeting? Crystalize the mission!

Bryce McCloud, Founder Isle of Printing One of my favorite speakers at BNCONF was Bryce McCloud, founder of Isle of Printing – a Nashville studio that “specialize in making the unusual happen and thrive on giving novelty a place at or above the mundane.” Whether it’s naming a neighborhood before developers do [Pietown: a little crusty on the outside, sweet in the middle] or creating a city-wide conversation through public art, Bryce and his team are making an impact in their community through art + design. We were lucky enough to get to see some of Isle of Printing's work in the wild while we were in Nashville. The Pinewood Social Can Wall consists of letterpressed cans that act like pixels in a grand, ever changing mural. I love how the art feels alive, interacts with the patrons of the bar, and acts as a social experiment.  Hand painted signs, giant letterpress murals, laser cut and hand riveted menus, wall art, floor art, door art,  + art signs = the most beautiful coffee shop and my favorite place we visited in Nashville, Barista Parlor. Talk about attention to detail! Barista Parlor is a perfect example of the marriage of art + design + commerce. Everything about the shop had intention, from the mural on the wall, to the hand-printed table markers, to the signage out front.  One last thing – Bryce + his team wear matching jumpsuits and it’s pretty much amazing. We need to get jumpsuits. _dsc7315_dsc7354_dsc7362 At the end of it all we were hosted at the Tin Roof around the corner on Music Row. We might have had a little too much fun, but got to meet all of the speakers and our fellow conference goers. We even found the only other two Sacramentans who we now consider friends. Thank you Nashville and UnderConsideration, you are seriously the best! The only thing that would have made it better would be having our entire team with us (huge thank yous to them for holding down the hive). Maybe next year in NYC?! Stay tuned for a post on the favorite spots we visited around town! _dsc7372 [post_date] => 2016-10-22 21:41:50 [post_excerpt] => [post_parent] => 0 [post_status] => publish [post_title] => Nashville: Brand New Design & Branding Conference [post_type] => post [slug] => nashville-brand-new-design-branding-conference [__type:protected] => [_edit_last] => 1 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [_thumbnail_id] => 5960 [_wp_old_slug] => Array ( [0] => nashville-brand-new-conference [1] => nashville-brandnew [2] => nashville-brand-new ) [ha_post_views_count] => 1375 [_yoast_wpseo_content_score] => 30 [short_header] => 0 [_short_header] => field_59023606f8c0c [_yoast_wpseo_primary_category] => [_yoast_wpseo_metadesc] => Last month we took some of the team on an inspirational trip to Nashville, Tennessee to attend the Brand New Design & Branding Conference [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_jd_tweet_this] => no [post_date_gmt] => 2016-10-22 21:41:50 [comment_status] => open [ping_status] => open [post_password] => [post_name] => nashville-brand-new-design-branding-conference [to_ping] => [pinged] => [post_modified] => 2016-10-22 21:41:50 [post_modified_gmt] => 2016-10-22 21:41:50 [post_content_filtered] => [guid] => [menu_order] => 0 [post_mime_type] => [comment_count] => 0 [filter] => raw [status] => publish [image] => )

Nashville: Brand New Design & Branding Conference