Every year, we close the office for a couple days and trek up to the mountains to recenter and realign our agency’s goals for the next year. With the addition of a few amazing team members it is a way to get to know everyone a little better – for example, we found out that Angela spends her summers in Rome, Willie won a gold medal in rugby at the Maccabiah Games in Israel, Lynn has a background in fashion design, and Dawn is an NCAA sharpshooter.
Since we’re such a small team, it’s important to recognize that our agency’s growth depends on our individual team’s growth. That’s why we determined our individual strengths and discussed how as a team we can lean on each other. We strive to constantly push each other to make better work or look at things from a different perspective.We worked with the talented Amanda Gulino from A Better Monday to develop an itinerary of exercises that would help us connect as a team and build towards our goals. This included diving deep into Honey's vision, mission, values, and much more. Of course, we ended the first day by the lake at sunset presenting our vision boards to each other, which was a highlight of the trip. We shared what drives us, where our hearts lie, and our personal goals. So, it's simple, our why is to empower passion. Empower passion in our clients, in each other, and in our community. Our overall goal of this retreat was to lay a solid foundation as we evolve into our 10th year as a company — we have something very, very exciting in the works. We are bursting at the seams to share it with you this year.
Thank you to our awesome team for showing up fully and doing the work, and to Josh for keeping us fed on ridiculously delicious food. Cheers to the future and making some incredible work for incredible people![post_date] => 2018-09-19 13:23:16 [post_excerpt] => [post_parent] => 0 [post_status] => publish [post_title] => Honey Retreat 2018 [post_type] => post [slug] => honey-retreat-2018 [__type:protected] => [_edit_last] => 4 [_yoast_wpseo_content_score] => 60 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [short_header] => 0 [_short_header] => field_59023606f8c0c [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [video_header] => 0 [_video_header] => field_5ab01b7a3e543 [_yoast_wpseo_primary_category] => 1 [_thumbnail_id] => 9999 [ha_post_views_count] => 378 [post_date_gmt] => 2018-09-19 20:23:16 [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => honey-retreat-2018 [to_ping] => [pinged] => [post_modified] => 2018-09-19 13:23:16 [post_modified_gmt] => 2018-09-19 20:23:16 [post_content_filtered] => [guid] => https://workbyhoney.com/?p=9974 [menu_order] => 0 [post_mime_type] => [comment_count] => 0 [filter] => raw [status] => publish [image] => )
Honey Retreat 2018
Foraging at Manseena Orchards
What was the process that brought you to Yountville? We were awarded the Yountville Mural Underpass Project through a national call for artists. We contracted with the Town of Yountville and Caltrans. For this project, we presented three mockups and asked the town to vote for their favorite design - they chose Memory of a Tree. This is a big job, how long have you been working on it and painting it We applied for the project in October of 2015, went through months of design conceptualization and community engagement, and we just completed the month for fabrication (April 20 - May 20). What was your inspiration for Memory of a Tree? We wanted to create a design that was inspired by the Valley Oak, a native species that blanketed the Napa Valley before vineyards were cultivated. Hennessy’s father used to work in the fields of Yountville with his dad, and admired the beauty of the same oaks that we appreciated on our stay in Yountville this past month. An oak’s life can span generations and tie us to the past. In this time, many things are disposable and fleeting. In contrast, I love how enduring the oak is - we are inspired by this symbol of strength through the passing of time. Rich blues and red earth tones of the painting capture the golden light and contrasting soft shadows of the Napa Valley. The tunnel structure provides refuge from the overhead sun, so we wanted the design to integrate cool, layered tones. Tell us some of your favorite moments of being outside and painting this gorgeous piece. Painting in the bright golden 'light' lines over the deep blue hues, Glazing red-iron oxide over the wild flower fields in the painting. Ice-cream delivery at 10am from one of our 'grandpas' over at the Veterans Home down the street. Experiencing a sea of bikes zooming through the tunnel all shouting encouraging remarks, flooding over us like a positive wave. Watching the cliff swallows gracefully dive in and out of their little adobe-like nests under the 29. Engaging in fulfilling daily conversations about art, music, travel, with the residents of Yountville. I had a particularly wonderful talk with an art restorer passing through on his bike from Napa, about restoring the Sistine Chapel. He was an art restorer for years in Italy. Photos by Stephanie Russo [post_date] => 2017-05-24 20:00:14 [post_excerpt] => [post_parent] => 0 [post_status] => publish [post_title] => Memory of a Tree - The Yountville Mural [post_type] => post [slug] => yountville-mural [__type:protected] => [_edit_last] => 1 [_yoast_wpseo_content_score] => 30 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [short_header] => 0 [_short_header] => field_59023606f8c0c [_yoast_wpseo_primary_category] => 1 [ha_post_views_count] => 1076 [_thumbnail_id] => 7304 [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_jd_tweet_this] => no [post_date_gmt] => 2017-05-24 20:00:14 [comment_status] => open [ping_status] => open [post_password] => [post_name] => yountville-mural [to_ping] => [pinged] => [post_modified] => 2017-05-24 20:00:14 [post_modified_gmt] => 2017-05-24 20:00:14 [post_content_filtered] => [guid] => http://workbyhoney.com/?p=7300 [menu_order] => 0 [post_mime_type] => [comment_count] => 0 [filter] => raw [status] => publish [image] => )
Memory of a Tree – The Yountville Mural
Home on the Range
Late Lunching at Cantina Alley
12South highlights:The Filling Station: Cutest little spot for craft brews to go. Located in an actual old filling station you can shop their selection of bottles/cans, fill up a growler, or enjoy a pint and chat with the locals. Not sure if this is even legal in California but it would be amazing if someone would go ahead and open this concept here. Imogen + Willie: Located in another repurposed old service station, this place is an absolute gem. Paper sewing patterns turned art installation hang from the ceiling and the friendly staff gently guide you through your denim fitting. Flipside: A modern take on a 50's diner this place is adorable and serves the world's largest cocktails. Photo opp: Don't forget to get a shot in front of the famous "I believe in Nashville" mural For the remainder of our stay we rented a gorgeous Airbnb in East Nashville. In a sweet, quiet neighborhood, with friendly neighbors it was the perfect home base. We might have had a mild obsession with Barista Parlor and squeezed in a couple visits in our short time there.
Other Highlights:Rolf & Daughters: It pops up in every Nashville travel blog and it did not disappoint. Everything is prepared fresh and nothing is fussy–seriously one of the best meals I've ever had. Barista Parlor: We only visited the East Nashville location (there are several), but this place is a must. Every tiny detail is considered from the gorgeous interiors and the wood menu frames, to the signage and dynamic branding system. Just go! Hatch Show Print: A letterpress print shop in operation since 1879, you can just feel the rich history of the presses when you see them cranking away. They've evolved over time but still maintain 19th century traditions and practices from the heart of the Country Music Hall of Fame. Broadway: You can't go to Nashville without strolling down the "Honkytonk Highway" downtown on Lower Broadway. Music pours out of every doorway and the party (literally) spills out onto the streets. Pinewood Social: Another beautiful environment, they describe it best themselves: "Pinewood is a space that is based on the idea of creating a social gathering place that can accommodate your needs morning, noon and night." The on-premise, well-designed bowling alley features an interactive art installation from the folks at Isle of Printing. Nashville, we definitely didn't have enough time to get to know each other. Until we meet again! [post_date] => 2016-11-28 19:27:22 [post_excerpt] => [post_parent] => 0 [post_status] => publish [post_title] => Nashville Part 2: Out and About [post_type] => post [slug] => nashville-part-2-out-and-about [__type:protected] => [_edit_last] => 1 [_thumbnail_id] => 5991 [is_this_post_a_press_item] => 0 [_is_this_post_a_press_item] => field_57d194812eaa9 [ha_post_views_count] => 843 [_yoast_wpseo_content_score] => 60 [short_header] => 0 [_short_header] => field_59023606f8c0c [exclude_from_reccomended_posts] => 0 [_exclude_from_reccomended_posts] => field_59149ab33728e [_jd_tweet_this] => no [_yoast_wpseo_primary_category] => [post_date_gmt] => 2016-11-28 19:27:22 [comment_status] => open [ping_status] => open [post_password] => [post_name] => nashville-part-2-out-and-about [to_ping] => [pinged] => [post_modified] => 2016-11-28 19:27:22 [post_modified_gmt] => 2016-11-28 19:27:22 [post_content_filtered] => [guid] => http://workbyhoney.com/?p=5990 [menu_order] => 0 [post_mime_type] => [comment_count] => 0 [filter] => raw [status] => publish [image] => )
Nashville Part 2: Out and About
The Brand New Conference is a two-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New. The conference consists of eight sessions each day offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies, to in-house groups, to small firms. This will be the conference’s seventh year.Located at the Schermerhorn Symphony Center in the heart of steamy, downtown Nashville, we were greeted with coffee and pastries before heading into the show (and A/C). The conference is known for the hand-crafted design details, and this year's did not disappoint. The show's opening act reminded us we were in Music City, USA with a few high-energy tunes from local Slick Joe Fick on bass and sidekick Lain Christian on guitar. The intro from by Armin and Bryony included all the juicy details on developing the conference brand identity and how they made our name tags (they know their audience). The identity was inspired by the epic rhinestone suits worn by country singers. The elaborate floral and botanical patterns were woven through every part of the conference from the programs (complete with hand-applied rhinestones) to our name tags. Each tag was painstakingly screened, hand-scored and cut from vintage records. The stage decor was handmade and painted in their kitchen and they have video to prove it all. Its obvious they put their whole selves into what they do and are invested in the outcome for the conference goers. For all you design nerds out there, watch their entire intro here. Their branding process starts at 19:00. Don't miss their insane 'trust game' while they drill and cut the records at 26:25. It was two long days of inspiring talks from 16 speakers (from local freelancers to the Creative Director of Sesame Workshop) that we can't possibly detail here. There was so much to love from many of the speakers, but each of us wrote our favorite take away from one speaker.