Launch Sacramento

September 12, 2013

This past weekend, Sacramento celebrated Launch- A fashion/design/music festival that focuses on bringing our community together to celebrate the creative niche we’ve established in our awesome city.

Dreamt up by Michael Hargis and Clay Nutting of the successful midtown eatery Low Brau, the two wanted to bring something different and creative to Sacramento in hopes of rallying together our buzzing and blooming local community, as well as bring in creatives from all over the country to celebrate with us. And man, am I super happy they’ve brought their Launch dream to life!

I have been a full supporter of the yearly event from the beginning, which began with a few bands, a fashion design showcase, and local art at The Greens Hotel off of Del Paso Blvd.

Five years later, Launch 2013 was nothing short of spectacular!!! With five days of festivities, I need a few weeks’ worth of sleep to recover from the whirlwind. But don’t worry, I’ll take you through all my favorite moments from this monumental Sacramento event.

My husband, Ethan, and I headed to the kick-off block party on Wednesday at the MARRS Building. We ate pizza under cardboard design structures and watched Sacramento Ballet company dance to DJ sets. The crowd really started heating up when Electro Pop DJ Penguin Prison hit the stage. It was awesome to let loose and have a massive dance party in the middle of the street!


Next up was the Launch X Fashion Showcase held at Tsakopoulos Library Galleria on Friday. The architecture in this building was gorgeous, and the perfect backdrop for the fashion show. This year included several big names, including Johana Hernandez and Ronnie Escalante of ABC’s Fashion Star.


My favorite collection was full of bright colors, candy sprinkle leggings, and cats galore (perfect for the crazy cat lady in me).


Some of the other designers included: Frock LA, ADOLFO Sanchez, and Kate Knuvelder.



Now for the main event: Launch X Music at Cesar Chavez Park on Saturday and Sunday. The bands starting playing around noon, but it was too sweltering hot to head out early. Most festival-goers arrived in the afternoon, and bounced from the two stages where there were a multitude of incredible bands playing. A few of my favorites included: Gold Fields, Surfer Blood, DJ Greg, Cults, Washed out, Geographer, and of course, Girl Talk. When we weren’t shakin’ it to the music, you could find us eating Low Brau’s Bratwurst in the BFF lounge backstage, tasting the array of offerings at the food trucks, and shopping around local pop-up shop boutiques.





I know we have to wait a whole year for another Launch festival, but I’m already dreaming of the next one, and looking forward to what’s in store for the City of Trees…Hope to see you there!!!