#Persist

As a team of bad-ass women (and men), we know what it takes for women to persist.

It takes strength, it takes flexibility, and it takes resilience. It also means standing up for what you believe in, and one thing we strongly believe in is empowering other women to persist in spite of difficulty or opposition. This is why we were both excited and honored to create the brand identity and mural art for #PERSIST, a legacy initiative campaign, and installation here in Sacramento. We created a hand-lettered mark paired with a silhouette of the sculpture to reflect the power and grace of the mission.

For the full behind the scenes story of #PERSIST, check out the article published by the Los Angeles Times.

Mural painting by our guy, Jeremy Stanger of Stanger Projects.