Allow us to reintroduce ourselves
With our 10th anniversary at hand and the perspective of a fresh new decade ahead, it was the perfect time to go through our own process, put in the work, and create a brand that reflects what Honey stands for.
New brand, updated name, same us
We’re in the business of change—great change comes from challenging notions, meaningful research, and trusting that expertise will lead to powerful work. Over the years we’ve grown–evolving our processes, expertise, and approach to creating solutions. But in so many ways we’ve stayed true to Honey’s beginnings–we’re driven by the passion of our team and clients, know that the best work comes from the balance of design and marketing, and have a love for our community.
With this in mind, we gave ourselves the same advice we give so many of our clients. It was time for the brand to also change and embody who Honey is today and continuing to become.
Where did “agency” go?
Honey has always done things a little bit differently. We’ve never really felt like a traditional agency and decided not to label ourselves as such. We do so much more than typical agency tasks, and wanted to lead with an open-ended name that allows us to try new things and step out of the box.
Who is Honey?
As part of the process, we realized that Honey is more than a single person or our current team of ten. Our solution was to develop a brand persona–detailing who Honey would be and how Honey speaks, works, and lives.
We’re excited for you to get to know Honey more, but in the meantime here’s a small introduction: Honey is a youthful, spirit with an old soul, seriously hardworking and constantly curious, and prefers collaboration over competition.
Being in an industry filled with jargon, we’d often find that clients, partners, even friends and family, didn’t quite understand the details of what we do. Honey hopes to help change this with an informative voice, yet down-to-earth style.
The mark itself is simple, sophisticated, and unapologetic. The traditional inspired typeface, Noe Display, expresses the seriousness of our craft while the stylized serifs show that we’re not afraid to have a little fun.
We use Larsseit for the brand’s primary typeface. Its mix of all-caps, bold, and light type styles create a harmonious and balanced story. As a more stylized addition, we’re using a mono-spaced font. This type style speaks to Honey’s curiosity and research-driven approach.
As a clean and contemporary approach, Honey’s new primary colors are charcoal and white. This allows the focus to be on our work rather than ourselves.
However, we also want to make sure Honey’s personality comes through with the use of a secondary and tertiary color palette. Our colors are earthy, with pops of more saturated, bright colors–pulling inspiration from our food, beverage, and agriculture niche.
We’re just getting started
Our team has poured their hearts and souls over the past several months to bring the new Honey to life–making sure the brand represents who we are as a company and our work. We’re incredibly proud to be able to finally unveil it today, and can’t wait to share what’s ahead.
In the spirit of collaboration, our rebranding process wouldn’t have been complete without the services of some awesome partners. Thank you to each of you!
Codi Ann Photography– for capturing us and our space
Lights in the Night Neon – for creating our H sign
Full Circle Press – for making us the best business cards
Ramon Reyes – for giving our office a fresh coat of paint