Bogle Bourbon Barrel-Aged Petite Sirah
Overview and approach
Since 1968, Bogle Vineyards has established itself as a household name and are known for producing quality wines from Clarksburg and other regions throughout California. Bogle came to Honey looking for an impactful design for their newest experimental release: a Bourbon Barrel-Aged Petite Sirah. With an unexpected taste and custom bottle shape, we were excited to capture the essence of the wine in a design that both honors the Bogle Family’s heritage and sets the stage for a cozy night by the fire.
An experience in a bottle
This wine encompasses a unique experience – evoking a sense of comfort, nostalgia, and warmth for the ones enjoying it. Rich and complex, this wine has velvety, vanilla notes and a subtle hint of bourbon. Intended to be enjoyed with people, ignite conversations and provoke wistful thoughts, this wine is reminiscent of an after-dinner drink to close the day. Light up a cigar, relax, and enjoy.
Referencing vintage cigar boxes, we created decorative elements and a layered format that communicates a sense of elegance and sophistication, while maintaining the approachability of bourbon styles. The color palette is inspired by vintage Bogle family documents—muted earth tones and paper-like textures create depth, similar to the wine itself. The interwoven line patterns are derived from the Bogle Family’s photo album and the family’s Scottish heritage.
In addition to the weathered graphic elements on the labels, we juxtaposed the vintage texture with a subtle metallic ink to add dimension to the design. The custom diecut shape also emphasizes the connection to classic bourbon and spirits applications—extending to the edges of the bottle to create an illusion of a full wrap label.
The unique bottle shape proved to be an interesting challenge with the finishing touches. At first, the solution was to top the bottle off with a custom printed cork. After trial and error, we discovered that the original cork was just a bit too small for the bottle neck which caused the wine to leak. Our team pivoted in collaboration with the Bogle team and determined the final solution to be a bar top style cork, reinforced with a tax strip designed to accent the label.