Overview and approach
Amber Rosen, a corporate fitness and wellness consultant, came to Honey with a brilliant business model. She provides innovative wellness services for companies who are invested in their employees’ health and well being. Her previous company name, i.Art Fitness, didn’t match the dynamic business she’d built and she needed a name, brand and website to match the progressiveness that she conveyed to us and to her clients throughout the region.
Innovative workplace wellness
Sometimes it’s hard to make time during the workday to take a break and focus on yourself. The name Breakroom Fitness was inspired by the aspirations of Amber’s clients and her innate desire to change the long-standing perceptions of the corporate wellness industry.
Striking a balance between corporate culture and energetic fitness, the brand comes to life through vibrant colors and dynamic halftones, paired with an edgy wordmark that challenges the notion of your typical breakroom.
A better breakroom
Built as a true representation of the brand identity, the website allows the black and white photography to stand out in contrast to the vivid color palette. The animations of select brand elements throughout the site accurately reflect the playful energy of Breakroom Fitness.