Canon East Sacramento
Overview and approach
When entrepreneur Clay Nutting and Michelin Star Chef Brad Cecchi approached us to help name, design, and consult on their innovative restaurant concept, we were immediately inspired to bring their vision to life through strategic collaboration.
The name positions the restaurant to be regarded as one of the region’s best, joining many other local and national favorites in the canon of excellent restaurants. The primary typeface was inspired by a vintage typographic poster that boasts character from years past.
Hand illustrated, vintage-inspired illustrations grace the brand and subtly nod to classic literary works. Lighthearted literary quotes inform the tone of voice of the space – classic, yet playful, with a touch of mystery.
The Canon brand couldn’t have come to life without the help of some of Sacramento’s most talented makers. Alvaro Rodriguez from ARB Digital helped us with printing the custom illustrated gold and black wallpaper, Tyson Anthony Roberts painted the floral East Sac mural on the building’s exterior, Jake Castro laser-engraved and built the leatherbound bar books, Jeremy Stanger painted the bathroom signs, and Driftwoods Clothing screen printed the apparel.