This is a large photo of Everlee packaging on a yellow background


Branding / Packaging / Website

About the project

For ten years, Amber Rose Skincare has been a staple in wine country for natural, active facials and treatments. Amber, founder and owner, has been named one of the best estheticians in the region year over year. When she approached Honey to help design the brand, packaging, and website that would launch her long-awaited skincare line, we immediately upgraded our routines and began immersing ourselves in the beauty of her skincare line.

Everlee Flower Essence Skincare products are wildcrafted and infused with the healing, restorative, and energizing powers of flower essences. The products are made with only clean and non-toxic ingredients for your at-home holistic self-care. It’s more than just skincare to Amber, to her it’s full body well-being that starts with finding your inner peace and joy. And that my friends, we can get behind.

Everlee This is Everlee packaging on a purple background with shadows

Brand Identity

When developing the brand identity for Everlee, we started with a fresh, simple logomark that would allow the beauty and serenity of the flower essences to take center stage. Custom illustration and hand-painted watercolor swashes reflect the botanical and floral expressions of each of the four collections. The color palette of soft pastels further communicates the brand’s feminine and serene aesthetic.

This is the everlee logo set in a sans-serif typeface


Everlee products are packaged in classic, amber glass bottles and jars. The product labels are designed to feel fresh and approachable, while the illustration and watercolor elements casually peek in from the edges adding a layer of the brand’s personality to each bottle. Complimenting the bottles and jars, the boxes were designed using each collection’s primary pastel color. A simple, beautiful approach that unifies the Everlee product line.

Illustrations with thin black line and colorful wash of watercolor behind it
This is the product line up of Everlee consisting of 4 different products in this line
The flatlay of packages with illustration and text


We kept the design and experience simple, highlighting the quality of the products with beautifully styled photography. Allowing users to easily filter by collection or skin type provides a seamless shopping experience. Internal product pages were designed to provide a deep dive into each thoughtfully crafted product which includes ingredients, product usage, essential botanical descriptions, and descriptions of the collections.

Flat lay photography by Erin Alderson


Support Small Business

As we’ve all seen, small businesses across the nation have been impacted greatly by the COVID-19 crisis, but their resiliency is inspiring. We hope that you will support small businesses like Everlee if you have the means to. Plus, use code HONEY20 at checkout for 20% off of your order! We may be partial, but we love her healing products. They are exactly the self-care we need right now and make perfect gifts for those on your list this holiday.