Serres Ranch
Introduction
For decades, the Serres family has been known as respected winegrape growers, ranchers, farmers, and community members in the town Jack London coined the Valley of the Moon – Sonoma, CA. Six generations later, they decided to put their family name on their own wine brand.
Their commitment: 100% estate grown, 100% Sonoma, with 100% integrity. Our kind of people.
Overview & Approach
As we set out to strategize and design the new wine brand, our approach started simple: learning more about why this brand is starting and the long-term vision. We drove down the ranch’s mile long vineyard-graced driveway, grabbed some local Dutch Crunch deli sandwiches (ahem Broadway Market), let the cattle dogs into the conference room, and discussed how this family’s legacy will translate to their new venture.
The Serres Family is straightforward, uncomplicated, and proud. That’s how we built their brand.
As we set out to strategize and design the new wine brand, our approach started simple: learning more about why this brand is starting and the long-term vision. We drove down the ranch’s mile long vineyard-graced driveway, grabbed some local Dutch Crunch deli sandwiches (ahem Broadway Market), let the cattle dogs into the conference room, and discussed how this family’s legacy will translate to their new venture.
The Serres Family is straightforward, uncomplicated, and proud. That’s how we built their brand.
The Brand
The Serres Ranch brand is inspired by the family’s roots and pedigree as longstanding winegrape growers for premium Sonoma and Napa Valley brands. The brand’s messaging and design thoughtfully reflect the Serres story and ranch where their renowned vineyards grow. A balance of sophistication and grit.
The primary logo, a clean and timeless wordmark, was directly inspired by signage at the front gates of the ranch and is supported by additional design elements that reinforce the brand’s agricultural lineage and family pride.
The Serres Ranch brand is inspired by the family’s roots and pedigree as longstanding winegrape growers for premium Sonoma and Napa Valley brands. The brand’s messaging and design thoughtfully reflect the Serres story and ranch where their renowned vineyards grow. A balance of sophistication and grit.
The primary logo, a clean and timeless wordmark, was directly inspired by signage at the front gates of the ranch and is supported by additional design elements that reinforce the brand’s agricultural lineage and family pride.
Packaging
The brand’s inaugural product line leads with a timeless, elegant label reflecting the quality of the wines themselves. Each product’s name and messaging is inspired by a person from the Serres family tree, intentionally pairing their story and personality with each wine.
The label’s single diecut encourages our audiences to pick up and rotate the bottle to have a closer look. Embossed lines sweep horizontally across the label represents the family’s six generations in the region, while also paying homage to the vineyards on the Serres Ranch estate. Throughout the brand and labels are details–from the textured edge, SR signature mark, to the “Established” seal–that together allude to the family’s authenticity.
The brand’s inaugural product line leads with a timeless, elegant label reflecting the quality of the wines themselves. Each product’s name and messaging is inspired by a person from the Serres family tree, intentionally pairing their story and personality with each wine.
The label’s single diecut encourages our audiences to pick up and rotate the bottle to have a closer look. Embossed lines sweep horizontally across the label represents the family’s six generations in the region, while also paying homage to the vineyards on the Serres Ranch estate. Throughout the brand and labels are details–from the textured edge, SR signature mark, to the “Established” seal–that together allude to the family’s authenticity.
Website
In the true spirit of the Serres Ranch brand, we created a clean and beautiful site that allowed for ample space to highlight their wines, ranch, and family. The layout and copy are straight to the point (no unnecessary fluff needed) to introduce the brand’s wines and commitment to unwavering quality. Throughout the site experience, beautiful photography is featured of the ranch’s vineyards paired with illustrated details that create a sense of place for their estate wines.
In the true spirit of the Serres Ranch brand, we created a clean and beautiful site that allowed for ample space to highlight their wines, ranch, and family. The layout and copy are straight to the point (no unnecessary fluff needed) to introduce the brand’s wines and commitment to unwavering quality. Throughout the site experience, beautiful photography is featured of the ranch’s vineyards paired with illustrated details that create a sense of place for their estate wines.
We also can’t help but mention that the story of Honey and Serres Ranch was recently written about in Adam Davidson, co-Founder of Planet Money, new book The Passion Economy. Honey had the honor to share more about this journey as a speaker at SXSW 2022!
We also can’t help but mention that the story of Honey and Serres Ranch was recently written about in Adam Davidson, co-Founder of Planet Money, new book The Passion Economy. Honey had the honor to share more about this journey as a speaker at SXSW 2022!